Having been in the design game for a few years now I've learned to understand the importance on networking. I'm not talking about all the people you know on LinkedIn or handing out business cards. I mean really getting to know people and being introduced to, or introducing them to others and having meaningful conversations. In Jacksonville the design community is fairly small and there is a very communal feel to it so when my good buddy Ryan King informed me on his new venture I was happy to learn he wanted me to help design a logo for his new media company Drawing Lines Media Group.
After some initial talks with the team (Drawing Lines consists of some really talented people BTW) I had some direction to go in but also a lot of freedom. I initially came up with a few designs that were extremely different from one another and we slowly whittled out way down to their main logo. They wanted the logo to stand out from the crown of busy logos so we went with an approach to make the logo appear elegant and timeless. I've always liked vintage logos that used an X as a divider and I thought it would work perfect for Drawing Lines since 1. It uses lines, and 2. It shows an intersection which represents paths crossing. By keeping the design minimal and clean I feel it gives it a classic look that will have a long shelf life.
As a bonus they wanted to use one of the other versions I came up with that is a much more modern look and uses a custom typeface I created. The secondary design below will primarily be used on their video projects.
In all, this was a great project to work on and I will most likely be working with these guys in the future since I feel we've been "drawn together."