I recently had the opportunity to work with an old art director of mine, Andre Macris. He asked for some help on a project in his historic neighborhood of Springfield. It turns out a disc golf course was being built at Klutho Park and they needed a logo. Klutho Park which was created between 1899 and 1901 is a really cool historic park in Jacksonville and I always like to work on projects in the local community so I jumped on board. What I originally thought would be a logo project turned into an overall branding campaing for the Springfield Disc Golf Course which included a logo, welcome sign, score cards and tee signs.
Beginning with the logo, I knew that the park is historic and very iconic to a lot of locals so I made sure to pay repect to the classic stylings and designs that still remain, especially the balustrades which are incorporated into the bottom portion of the logo. The type I used for "Springfield" mimicked some old carved signage above many of the bridges crossing Hogans Creek which runs along the park. I also included a disc golf basket with the number 18 to let people know that it was an 18 hole course. I also wanted to keep the logo circular so it could easily be printed onto discs.
Once that was wrapped up I moved onto creating a welcome sign which included a map, rules, hole info and a few other bit of info for players. In addition, I created a score card so players can keep track of their scores. In all this turned out to be a large project with large and small elements designed to pay respect to the historic park but be fresh enough to grab peoples attention and inform them on the game of disc golf.